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The biggest technological giant, Google has unveiled Android Instant apps, the newest approach of running Android applications without installing them. To describe in simple terms, it is just a new feature that will enable the users to open and use an app just by clicking on referral link without having to download it. Experts pointed out Android Instant apps as the lite versions of the original native apps. While the key purpose of introducing such version is helping users to access exclusive mobile applications straightway from social sites, deep links, messages and web search. On tapping the link, users are redirected to the mobile web space, where they could access all the app's features. Thus, in the world of convenience, these Instant versions are paving new opportunities for businesses to expand their user base. It is making extremely convenient for users to run mobile apps without bothering about the installation process, memory space etc. Here's the take on why appreneurs must need considering Android Instant apps for their businesses.
Escalates user experience
One can clearly see that Instant apps are a great way to run Android apps with minimal friction. While they will narrow down the gap between native and web apps, users will be getting quicker and seamless onboard experience. Businesses can reach out to a great number of users by not requiring them to pass through the hassles of installation. Thus, Instant apps are apt for single-purpose applications, such as bill payments, checking of travel schedules and shopping, and so forth.
Saves up phone's memory space
The best thing about the Instant version that will make it preferable to the users is that they do not eat away spaces in the internal memory of Android devices. This gives an added advantage to the mobile appreneurs as they can easily lure more of their targeted audiences to use their apps. Their instant version instantly allows users launch it, use any particular features without consuming the memory space.
More visibility and downloads
With Instant mobile apps, it becomes pretty much simple for users to know whether it is good or not. While one of the biggest challenges for marketers is compelling the targeted segment to buy and install their app. The Instant versions that function both as an app and a web page come with more discoverability on the web search. Users could get to see them while searching for something relevant in the web and launch it straightly on their devices. Thus, such applications have the greater chance of being downloaded as the lured users will eventually be seeking to the install the full and real version on knowing its functionality.
Lesser emphasis on app analytics
With Instant apps, businesses no more need to track down the detailed analytics like the number of downloads, session time, or store rankings. All they need is to offer captivating users experiences, drive traffic from external sources and boost user retention. The convenience of use and random engagement automatically draws more users and make them committed to the app.
With no installation required, Android Instant Apps is definitely going to provide an exemplary app experience to the users. Further, the charm is that they are based on conventional APIs and source code of Android. Thus, there's absolutely no need to build a separate app to support the instant version, but mere updating the existing one will do.
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Source by Rob Stephen
